Lumen Repertory Theatre was founded to explore universal truths of the human condition from the stage to the heart. Our role was to capture this mission and express it through a bold and suggestive visual system.

Theatre illuminates what is and what could be, and fills empty spaces with possibility. These themes inspired the stark use of contrast and shapes in our design. The logotype uses triangular angles of stage light beams as they cast directionally, capturing the illuminating and shadow as light drops off abruptly. Within the logo, these angular shapes reveal a hidden “M,” emulating the empty space waiting to be filled with art.